5 Social Media Stats You Need to Know

1. There are over 4.5 billion social media users across the globe. 1

There is limitless potential with who you can reach via social media. If you can name a demographic, it’s out there and easily accessible. Think about the potential of meeting just .05% of these eyes? How would over 2 million new eyes change your business?

2. 55% of consumers do their product research via social media. 2

Returning to our last number of 4.5 billion social media users, assuming all these individuals are consumers in some way, that would mean over 2 billion people rely on social media platforms to influence their buying decisions. Your social media presence is powerful and often a potential client’s first impression of you.

3. The average time spent on social media per consumer is over 2 hours daily. 3

Not only is the social media audience vast, but it’s also spending significant time engaging with these platforms. Every casual scroll through a timeline, swipe through stories or checking on a feed is an opportunity for brand awareness.

4. Facebook is still the most popular social media platform with over 2.7 billion users. 4

With the second runner-up, YouTube, coming in close with 2.29 billion unique users, Facebook still tops the charts in its class. The unique thing about Facebook is that since it was the pioneer of its peers in many ways, it has an established audience that has been loyal to the platform since its creation in 2004.

5. Knowing your demographic is vital to your social media strategy. 5

The ever-growing list of social media platforms can be overwhelming, so where does one start? The first step is knowing your demographic and identifying where they are spending the most time. Facebook is predominately males between the ages of 25-35. Instagram is predominately female, also between the ages of 25 – 35. Twitter is overarchingly male in an older age range, with most users being between 30 - 49 years old. Need a younger demographic? TikTok caters to both genders in the 18 -24 year old bracket. A quick google search can help you find out where you need to be to make sure the eyes on your brand are valuable.

Are you wanting to take the stress out of managing your social media? Liquid Creative has a team built to navigate the hard parts for you. Learn more about us by visiting www.liquid-creative.com or giving us a call at 601.982.9194.


1. KEPIOS (Oct 2021)

2. International Business Machines, IBM



5. Social Sprout